Where Do We Go From Here? Next Steps After EMS “Wins” & How Communication is Key to Your Future Success 

Featured Speaker
Rob Lawrence, Communications Chair AAA; Mark Tenia Public Relations Media Manager RAA; Alexia Jobson, NREMT, APR Director of Public Relations REMSA

Hosted by:  Robbie MacCue

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Mark, Alexia and Rob appear at the 4th Annual EMS Leadership Summit for a fantastic panel discussion.

Rob Lawrence served in civilian & military EMS roles over 25 years. He works on both coasts as director of strategic implementation of PRO EMS In Cambridge, MA, and as executive director of the California Ambulance Association. He previously served as the COO of the award winning Richmond Ambulance Authority (Virginia), during his tenure, developing a Just Culture atmosphere that focuses more on education and mentorship than discipline. He also serves as the communication chair for the American Ambulance Association.
Mark Tenia an experienced broadcast journalist who now serves as the Public Relations manager for the Richmond Ambulance Authority. His passion for helping promote prehospital providers through storytelling shines through. He is a returning speaker to the EMS Leadership Summit and has brought together an expert panel of our industry's top communications specialist where we can all learn how to grow awareness of our industry.
Alexia Jobson a public affairs specialist with REMSA Health, a ground & fixed wing air medical provider, and the largest out of hospital healthcare provider in Nevada. It is her mission to help protect the brand of the REMSA Health organization, and their exceptionally talented providers. With an Accreditation in Public Relations she joins the EMS Leadership Summit on a panel discussion of leading industry PR experts.

Emergency Medical Service organizations such as REMSA, a non-profit organization, are facing difficulties with recruitment, retention, and funding. To continue providing services to the public, it is essential to proactively communicate the value of EMS services with unified messaging and engaging stories.

REMSA has done this by launching the 'Choose the Right Care' campaign to help the public understand the appropriate and sustainable response when calling 9-1-1. To demonstrate the effectiveness of the ET3 program to federal paymasters, they discuss how internal communication has been key.

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With speakers from leaders across the prehospital space, the EMS Leadership Summit valuable, actionable content will move your leadership & organization to the cutting edge!

Leaders must realize that the current system design is responsible for the results, and seek to redesign it, sharing inspiring success stories and messages of support, rather than criticism. EMS organizations must communicate and collaborate with each other to create positive change and spread the same consistent message.

Finally, organizations must leverage memberships to get support and guidance in media handling, and tap internally into employees to engage in PR initiatives. All these tips and strategies can help to raise awareness, inspire people and gain support for EMS organizations.

  • Communication is key to effective EMS services and for enabling successful recruitment, retention, and financial goals.
  • Having unified messages and creating engaging stories can draw attention to EMS services and their positive influence on the public.
  • Educating the public through campaigns (e.g. Choose the Right Care) can help ensure appropriate & sustainable response when calling 911.
  1. Achieving Success in EMS: A Conversation with Industry Experts on Communications, Advocacy and the Future (00:00 - 06:47)
  2. Educating Our Community and Stakeholders: A Nonstop Task (06:47 - 12:29)
  3. Communicating The Necessity of the Choose the Right Care Campaign and E T Three Innovations (12:29 - 18:20)
  4. Exploring the Role of EMS as an Unfunded Last Safety Net (18:21 - 24:08)
  5. Getting Creative with Communication: The Power of the Escalator Pitch (24:08 - 29:39)
  6. The Power of Unified Messaging in EMS Settings (29:40 - 34:54)
  7. The Cost of Readiness and Why Organizations Should Join Associations (34:55 - 40:11)
  8. Inspire, Advocate, and Innovate: How Leaders Can Impact Their Community Through Effective Communication (40:11 - 43:27)

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Robbie MacCue

Robbie is the cofounder of the EMS Leadership Academy, host of the EMS Leadership Summit, and paramedic captain in Albany, NY where he serves in the Special Operations Division for ground rescue, flight, & tactical medicine. He performs international medical flights with North America's largest fixed wing Air Ambulance service. For more than 14 years, Robbie served as President of a non-profit EMS organization advocating for increased funding and raising the bar of excellence. In addition, Robbie is an American Heart Association advocate who is passionate about empowering others to save more lives. He has taught physicians, nurses, and other medical providers Advanced Cardiac Life Support at medical schools and hospitals throughout Manhattan. Robbie has undergraduate degree from Rensselaer Polytechnic Institute, and a MBA from Case Western Reserve University and provides business consulting that combines his love of technology with healthcare.

Robbie MacCue

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