Mark, Alexia and Rob appear at the 4th Annual EMS Leadership Summit for a fantastic panel discussion.
Rob Lawrence served in civilian & military EMS roles over 25 years. He works on both coasts as director of strategic implementation of PRO EMS In Cambridge, MA, and as executive director of the California Ambulance Association. He previously served as the COO of the award winning Richmond Ambulance Authority (Virginia), during his tenure, developing a Just Culture atmosphere that focuses more on education and mentorship than discipline. He also serves as the communication chair for the American Ambulance Association.
Mark Tenia an experienced broadcast journalist who now serves as the Public Relations manager for the Richmond Ambulance Authority. His passion for helping promote prehospital providers through storytelling shines through. He is a returning speaker to the EMS Leadership Summit and has brought together an expert panel of our industry's top communications specialist where we can all learn how to grow awareness of our industry.
Alexia Jobson a public affairs specialist with REMSA Health, a ground & fixed wing air medical provider, and the largest out of hospital healthcare provider in Nevada. It is her mission to help protect the brand of the REMSA Health organization, and their exceptionally talented providers. With an Accreditation in Public Relations she joins the EMS Leadership Summit on a panel discussion of leading industry PR experts.
Emergency Medical Service organizations such as REMSA, a non-profit organization, are facing difficulties with recruitment, retention, and funding. To continue providing services to the public, it is essential to proactively communicate the value of EMS services with unified messaging and engaging stories.
REMSA has done this by launching the 'Choose the Right Care' campaign to help the public understand the appropriate and sustainable response when calling 9-1-1. To demonstrate the effectiveness of the ET3 program to federal paymasters, they discuss how internal communication has been key.
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Leaders must realize that the current system design is responsible for the results, and seek to redesign it, sharing inspiring success stories and messages of support, rather than criticism. EMS organizations must communicate and collaborate with each other to create positive change and spread the same consistent message.
Finally, organizations must leverage memberships to get support and guidance in media handling, and tap internally into employees to engage in PR initiatives. All these tips and strategies can help to raise awareness, inspire people and gain support for EMS organizations.
- Achieving Success in EMS: A Conversation with Industry Experts on Communications, Advocacy and the Future (00:00 - 06:47)
- Educating Our Community and Stakeholders: A Nonstop Task (06:47 - 12:29)
- Communicating The Necessity of the Choose the Right Care Campaign and E T Three Innovations (12:29 - 18:20)
- Exploring the Role of EMS as an Unfunded Last Safety Net (18:21 - 24:08)
- Getting Creative with Communication: The Power of the Escalator Pitch (24:08 - 29:39)
- The Power of Unified Messaging in EMS Settings (29:40 - 34:54)
- The Cost of Readiness and Why Organizations Should Join Associations (34:55 - 40:11)
- Inspire, Advocate, and Innovate: How Leaders Can Impact Their Community Through Effective Communication (40:11 - 43:27)